Article marketing is a low cost, high effect tool in driving traffic to websites. It isn’t enough to throw some words on a page and add a link to the website. The article must provide specifics about the service or product provided by the website. Keywords are the anchor between article reader and the website owner.
Some website owners have done their own keyword research and will provide article writers with the list. Others leave the research up to the writer. If you don’t have a pre-set list of keywords, you’ll need to compile one before the writing process even begins.
Researching and compiling a list of keywords doesn’t have to be difficult. What service or product is being offered at the website? How will that product or service meet a need in the reader’s life? Most importantly, what words or phrases will the potential customer be using to find answers and therefore end up at the website?
One of the quickest ways to find those terms is to use a keyword tool. There are plenty of them available and many are free. SEObook offers several free tools, including keyword search and keyword density. Organize the keywords by the number of searches. Don’t overlook keyword phrases. They work just as well and sometimes even better than single words.
Now the writing can begin. If you’re writing for hire, the website owner may have given a specific keyword density for each article. Keyword density is nothing more than how often the keyword or keyword phrase is used in the article. Generally speaking, the keyword should be used once for every 100 words.
Once the article is finished, proofread everything you’ve written and double-check the links you have inserted. Correct any errors or rough reading areas. When all looks well, send it off and move on to the next keyword on the list.
Writing keyword articles for websites is an affordable and proven method of marketing. The right words can lead potential customers right to the door of the online business.
One Comment
nice post. thanks.
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